The “People Before Tech” Book



Duena’s book “People Before Tech: The Importance of Psychological Safety and Teamwork in the Digital Age” can be purchased on Amazon HERE

Find Duena’s NEW “Tech Led Culture” Book HERE



A fascinating guide for business leaders looking to ensure that their teams remain productive and engaged in the digital era.

Businesses across all sectors now realize that, if they intend on staying competitive in the 21st century, then they must embrace new innovative technologies such as AI, automation and digital platforms. But many business leaders have become too focused upon digital transformation, leading them to neglect other vital elements of their organization. Built upon fascinating research and an international array of case studies, People Before Tech is an incisive examination of how organizations–through their digital transformations–become stranded with optimized teams and disenfranchised employees.

As new technologies are introduced, teams and individual employees are often taken for granted – the uniquely human benefits that arise from a well-structured, collaborative team become neglected, and the employees themselves become unmotivated and overly dependent upon the technical, quantifiable benefits of technology. In People Before Tech, Duena Blomstrom shines new light upon the importance and potential of teams in modern organizations. The book analyzes the benefits of unique methods of working (such as “Agile”) and explores how academic concepts such as “psychological safety” can boost employees’ confidence and ability to work effectively and intuitively within teams.

Duena highlights that it is vital not just to implement technology, but also to integrate it into the existing organizational culture and structure, before providing practical guidance and advice on how business leaders and HR professionals can heighten efficiency and effectiveness of workplace teams through collaborative and innovative initiatives.

LATEST FROM THE PRESS on Duena’s Journey of Social Entrepreneurship


Press Clipings from Duena Blomstrom’s Coverage


Read the Latest Spotlight on Duena and and Interview about her Career in She Can Code Magazine HERE

Find Duena’s latest article in HR Magazing on “Impression Management: The Silent Culprit in our Workplace Mental Health Crisis” HERE

Duena’s views on using Technology-Led Culture to Maximise Business Outcomes are outlined in Business Reporter HERE and in SME Magazine HERE

Read Duena’s anti-burn-out tips as a NeuroSpicy Technologist, Mother and Leader in the Stylist Magazine HERE

Duena’s Keynote Speaker Profile can be accessed at 

Duena Hosts and Produces the following #WorkTV Pods and PEOPLE NOT TECH PODCASTS:

👩🏼‍🎤🧑🏽‍💻The “people AND tech” Podcast 👩🏼‍❤️‍💋‍👨🏽

🧠🌶️  NeuroSpicy at Work hosted by Duena Blomstrom

🤖🙇🤦🏼‍♀️Developer Insights with Dave Bally and Tech Guests

🦄 Tears of Dopamine – For and By Queer & NeuroSpicy Allies and Parents

🪢 🎟️Secret Society of HumanWork Advocates and  Human Debt Fighters with Allessandria Polizzi

👩‍💻❤️🧑‍💻Married to Tech with Dana and Bryan Finster and Tracy and Bob Bannon

🎦 See more from #WorkTV on TikTok and YouTube:

“🪡 “Chasing Psychological Safety” Channel

🧵 “TheFutureIsAgile” Channel

👩🏼‍🎤 🌶️“Tales from the… FinTech Crypt” Channel

Buy Tears of Dopamine Fashion and Art at:

Find Duena’s previous Book: “People Before Tech: The Importance of Psychological Safety and Teamwork in the Digital Age on Amazon HERE

👨‍👧‍👦Buy our Team Psychological Safety and High-Performance Dashboard and Snapshots at

📰 Read more weekly and subscribe to the” Chasing Psychological Safety” Newsletter or “The Future is Agile” Newsletters on LinkedIn or Duena’s own Updates HERE

For Humanizing engagements with Duena such as keynotes, private corporate events, board briefing, as well as for TV and media inquiries email or