The “Tech Led Culture” Book



Duena’s latest book “Tech Led Culture” can be purchased on Amazon HERE

Download the Press Kit for the Book HERE


Duena Blomstrom’s book TECH-LED CULTURE is a key to opening up and working with human beings in technology-driven organizations.  She addresses the major issues that face technology leaders, including work in hybrid and complex environments, balancing work and home life, and above all providing workers with choices to make them both safe and productive.  She illustrates her points with telling examples from her own consulting experience as well as an array of small and large organizations across many cultures.  If you want to lead organizations with generative cultures, this book will provide much of the fine detail that you need to uplift morale and provide satisfying work.

Ron Westrum – Emeritus Professor of Sociology at Eastern Michigan University

Required reading for leaders trying to transform their culture.

Brett King, author, futurist and speaker

A must-read for leaders wanting to sustain a competitive edge in this modern world.”

Dana Finster, Senior Technical Expert, Walmart

When the need to rethink how, when where and why we work is more urgent than ever, this book is a timely read.

Theodora Lau, author, podcaster and founder of Unconventional Ventures

Provides a unique approach for a future that is more human-centric and sustainable. A practical guide for meeting this moment.”

Allessandria Polizzi, CEO and founder, Verdant Consulting

Captures the essence of our new worldwide need for empathy and psychological safety.

Tracy Bannon, “Real Technologist”, software architect and digital transformation adviser

LATEST FROM THE PRESS on Duena’s Journey of Social Entrepreneurship


Press Clipings from Duena Blomstrom’s Coverage


Read the Latest Spotlight on Duena and and Interview about her Career in She Can Code Magazine HERE

Find Duena’s latest article in HR Magazing on “Impression Management: The Silent Culprit in our Workplace Mental Health Crisis” HERE

Duena’s views on using Technology-Led Culture to Maximise Business Outcomes are outlined in Business Reporter HERE and in SME Magazine HERE

Read Duena’s anti-burn-out tips as a NeuroSpicy Technologist, Mother and Leader in the Stylist Magazine HERE

Duena’s Keynote Speaker Profile can be accessed at 

Duena Hosts and Produces the following #WorkTV Pods and PEOPLE NOT TECH PODCASTS:

👩🏼‍🎤🧑🏽‍💻The “people AND tech” Podcast 👩🏼‍❤️‍💋‍👨🏽

🧠🌶️  NeuroSpicy at Work hosted by Duena Blomstrom

🤖🙇🤦🏼‍♀️Developer Insights with Dave Bally and Tech Guests

🦄 Tears of Dopamine – For and By Queer & NeuroSpicy Allies and Parents

🪢 🎟️Secret Society of HumanWork Advocates and  Human Debt Fighters with Allessandria Polizzi

👩‍💻❤️🧑‍💻Married to Tech with Dana and Bryan Finster and Tracy and Bob Bannon

🎦 See more from #WorkTV on TikTok and YouTube:

“🪡 “Chasing Psychological Safety” Channel

🧵 “TheFutureIsAgile” Channel

👩🏼‍🎤 🌶️“Tales from the… FinTech Crypt” Channel

Buy Tears of Dopamine Fashion and Art at:

Find Duena’s previous Book: “People Before Tech: The Importance of Psychological Safety and Teamwork in the Digital Age on Amazon HERE

👨‍👧‍👦Buy our Team Psychological Safety and High-Performance Dashboard and Snapshots that Duena designed as CPO at

📰 Read more weekly and subscribe to the” Chasing Psychological Safety” Newsletter or “The Future is Agile” Newsletters on LinkedIn or Duena’s own Updates HERE

For Humanizing engagements with Duena such as keynotes, private corporate events, board briefing, as well as for TV and media inquiries email or